Water scarcity and waste disposal become increasingly critical issues in many parts of the world, so it is important to analyze their impact on sustainable production practices. Brewery Birra Peja produces an impressive quantity of beverages each year, including 50000000 liters of beer, 2100000 liters of non-carbonated juices, and 800000 liters of carbonated juices. However, this production process also generates a significant amount of water waste, with 485120000 liters of raw water being used in the process. The management of this water waste is an important environmental issue that the brewery needs to address to reduce its impact on the environment and ensure sustainable production in the future. Birra Peja could implement various strategies to reduce water waste, such as investing in more efficient production processes and equipment, reusing water in the production cycle, and treating wastewater before discharging it into the environment. Additionally, could explore the use of alternative sources of water, such as rainwater harvesting or recycled water, to further reduce their impact on the environment. The paper identifies the potential economic, social, and environmental implications of poor water and waste management in production processes. Finally, the paper proposes strategies for addressing these issues, such as improving resource efficiency, implementing circular economy principles, and adopting innovative technologies. Also taking steps towards sustainability and responsible water management can enhance the company's reputation and increase its appeal to environmentally conscious consumers. Overall, while Birra Peja's production output is impressive, it's essential to address the issue of water waste to ensure the sustainability of their operations and minimize their impact on the environment.