Redefining EV Diffusion Strategies in India: Insights from a Multi-Country Socioeconomic Analysis
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PES University, 100 Feet Ring Road, BSK III Stage, Bangalore, 560085, India
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A. Babu   

PES University, 100 Feet Ring Road, BSK III Stage, Bangalore, 560085, India
Ecol. Eng. Environ. Technol. 2024; 6:273-290
This research investigates the nexus between socioeconomic indicators and the diffusion of electric vehicles (EVs), with a specific focus on India's transition to electric mobility amidst its distinct challenges and opportunities as a developing nation. Utilizing the Rogers framework of diffusion of innovation, the study examines fifteen socioeconomic indicators across 36 countries to discern their influence on EV adoption. The findings underscore the inadequacy of replicating diffusion models from developed economies for India, advocating instead for tailored strategies aligned with its unique socioeconomic context. Drawing insights from China's successful EV market, characterized by dedicated manufacturing hubs and forward-looking policies, the study recommends a nuanced approach addressing affordability, infrastructure, and incentives to ensure a seamless transition. However, the research acknowledges limitations due to the examination's narrow scope, prompting future investigations to expand the range of indicators and countries considered for a more comprehensive understanding. Ultimately, this study contributes practical recommendations for policymakers and stakeholders, emphasizing the importance of aligning EV transition strategies with India's socioeconomic realities to foster a sustainable and economically viable transportation landscape.
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